Design for the Retail Industry

Worked with MV design studio to define the guidelines and concept design for the brand refresh, branding manual and store layout for Lápiz López, a stationery shop with more than 100 stores nationwide.

The company aimed to bring about a radical change in the customer’s perception of Lápiz López, without losing the essence of the stores, and its wide brand recognition in the market.

Over time, the store’s facades and accent color were replaced, as well as a new approach for the use of shelves and color palettes.