Reducing ad turnover times through 3D viz

This personal exercise aims to foster the use of 3D visualization tools to reduce the time spent in developing photo shoots for advertising, in the field of products and advertising material.

The designs were designed from scratch, from the patterning of the pieces for sewing the bag, to the simulation of the drapery movement, texturing, rendering and post-production in order to make the final images in print quality.

The simulation of organic products differs from the rigidity of 3D CAD modelling and opens a new range of opportunities to bring the design and visualization of computer-generated images closer to photorealism.